For Spring 2018, Amoena has harnessed the cultural climate of women empowering women all over the world, using dramatic colours and textures to illustrate the influence of women through the ages.
The design leader in mastectomy lingerie, swimwear, active wear and tops for women who have experienced breast cancer, Amoena knows how women have shaped history — and continue to influence the world — and what that means for brands who succeed.
“We’re tapped into this current movement where women are holding the world’s businesses and civic leaders to a much higher standard” explains Dirk Müller, Senior VP for Pocketed Apparel at Amoena.
“We’ve long championed the women who wear our products,” he says, “and the fact that women are standing up to be heard more than ever before gives us further resolve to support them in every way.” The company’s history as a pioneer in supporting women after breast cancer creates a particularly strong foundation for such a mission.
New, limited edition pocketed lingerie, swimwear, active wear and tops offered this Spring will entice shoppers who wear breast prostheses — and those who don’t.
The designs, inspired by global culture — both the buzz of our media age and the earthy, natural heart of humanity — are on par with the world’s top fashion houses.